AI Insights · Timothy · January 2021
UK’s Top Delivered Meal Kits & Specialty Foods Apps in Q4 2020: A Sensor Tower Analysis
Sensor Tower's analysis reveals the performance of the top delivered meal kits and specialty food apps in the UK during Q4 2020, focusing on downloads and active users trends.
In the final quarter of 2020, the UK’s delivered meal kits and specialty foods sector saw varied performances across popular mobile applications, as evidenced by data from Sensor Tower. Here's a look at the top five apps in this category.
HelloFresh: Meal Kit Delivery, despite reporting no revenue, experienced a fluctuating download trend, starting at approximately 14K in the last week of September and peaking at around 17K in mid-October before dropping to about 4K in late December. Weekly active users began at 164K, reached a high of 183K in October, and then dipped to 123K in the third week of December, before rebounding to 165K at the year's end.
Vivino: Buy the Right Wine showed modest revenue numbers, peaking at $44 in mid-October. Downloads remained stable around 3K to 4K, with a significant spike to nearly 14K in the first week of December. The number of weekly active users hovered in the mid-40Ks, with notable jumps to over 52K at the end of November and a peak at 67K in the first week of December.
Gousto also reported no revenue for the quarter. Downloads started strong at 6K in late September, peaked at over 6K in mid-October, but then fell to around 2K by the end of December. The app's weekly active users saw a steady decrease from 33K at the beginning of the quarter to approximately 28K by the end of December, with a slight increase to 35K in the final week.
For Naked Wines, with no revenue data available, downloads began at approximately 1.4K, saw a high of over 3K in early November, and ended at around 768 in the last week of December. Unfortunately, there was no data on weekly active users for this app.
Lastly, The Midnight Delivery also showed no revenue for the period. Downloads for the app saw a high of over 1K in mid-October, with a decline to 416 in the third week of December, before a rise to 1.1K in the final week of the year. Active user data was not provided.
For more insights into the performance of delivered meal kits and specialty foods applications, Sensor Tower's platform offers detailed analytics.
